Airtime can be used as an effective way to reward customer behavior. Mobile is being used as an effective channel to communicate with customers and Airtime is an ideal way to reward them for their interaction with your brand.
Typically we see two types of campaigns being run:
- Prize campaigns have a prize of a high value, for a few entrants.
- Reward campaigns tend to provide a lower value reward to all or most entrants.
As we can award the Airtime prize instantaneously we have seen campaigns generate thousands of responses in a few days.
We build business rules around your specific campaign and can reward customers with Airtime based on their behavior.
Airtime is an ideal reward as it has mass market value, provides immediate gratification and can be awarded to a specific mobile number.
